A Family Plea

This past week the first TV commerical from the No on Prop 8 campaign hit the airwaves. The message? A elderly heterosexual couple speaking about how they would like their gay daughter to be able to marry whomever she wants, for they love her as much as they love their other two children. Like the commerical I blogged about put out by the Let California Ring campaign, this commercial seems to be appealing to the heterosexual voter demographic. Unlike the Let California Ring ad however, this commercial is targeted at parents, especially those with grown children, who can empathize with the couple show in the clip. Most parents love their children, and want them to be happy in life. This couple's plea on behalf of their daughter could indeed resonate well with an elderly demographic that tends to be more religious than others, simply by playing on the bonds of family. I think this will prove to be a very effective commerical, though I may not be able to prove that statement beyond the results of November 4th.